Hi, I am Guy Lee 李宗蓋 👋
I am a multidisciplinary product designer with over 12 years of experience in B2B & enterprise solutions. I believe design is a strategic decision made by cross-functional teams, driven by data and met at the intersection of business, technology and customers.

LinkedIn | CV | Email

When I am not at work, I create stuff. I have exhibited my media arts in Taipei and New York, and collaborated with Berlin fashion designer DAMUR for his debut salon.

I also enjoy chatting about the design for various audiences:
- Taiwan UX Design community
- Human-centered design course for the New Jersey Department of Labor & Workforce Development (presentation deck)

 
 

Select Work

How Design Contributed to Arta’s Revenue Growth

Rakuten Signals

Built Rakuten Intelligence’s first B2B product, achieving a 70% faster sales cycle for onboarding a new client

Walmart Supplier Onboarding Redesign

Improved new supplier’s onboarding time from 12 weeks to 1 week

Arta Collections

Enhancing the collections workflow for better synchronization and efficiency across three user groups

Compass Comparative Market Analysis

The redesigned reporting tool reduced Compass agents’ time spent updating PDF CMAs by 45%